Lumene, 2016
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Art Director, Designer
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Spring Studios
Lumene is a beauty brand whose products are inspired by the natural beauty of the Finnish landscape, and the simplicity of Nordic living. Working with the brand for almost a year, we overhauled their digital experience with a website redesign and content plan. We directed and produced new content for both the e-commerce and editorial areas of the site, honing in on the brand’s USPs.
We produced all photography for the e-com side of the site, shooting packaging and product swatches. Strong shadows and and clean lines to gave a nod to the Nordic style, with light reflections seen in each swatch to highlight richness and moisture.
As part of the redesign we concepted ideas for whole host of digital editorial content including: product tutorials, Nordic beauty tips, influencer collaborations, nutritious recipes and more. 'Lifestyle Deconstructed' was an editorial series based around the principle of ‘less is more’. Each week we helped people achieve Nordic simplicity in their everyday lives with easy hacks and tips.
